If you’ve explored any technology solutions related to disaster recovery or risk mitigation, you’ve likely come across the term “business continuity.” But without a deep dive into what exactly business continuity means, it can be difficult to pinpoint what its value is for your business or why you should give two shakes about it. Regardless of your business’s size, industry, revenue, location, or longevity, you need a business continuity plan. In this paper, we’ll explain what business continuity is, what it does, what benefits it brings to your business, and how to implement a strategy for it.